11 Mar Avenues Group
A not-for-profit social care organisation which supports people living with disabilities, illness or injury across several parts of the UK. Typically these people have multiple or complex needs and/or challenging behaviour. Avenues provides care in community-based settings which includes residential care, supported living and outreach.
Crisis communications and reputation management
Damage limitation Avenues Group wanted to mitigate any crises that could occur in the very demanding environment in which some 1400 of their employees work.
Third Sector PR set up media training for its senior personnel, rehearsing typical scenarios that might occur and agreeing messaging and interview techniques.
It then put forward internal mechanisms for information to employees should incidents occur, how to deal with them in the first instance and procedures for best dealing with media interest.
Also included in the training was consideration of all the Group’s audiences from employees to service-users.